Al Jazeera Media Network has signed a partnership agreement with Q-Auto to sponsor the “Anta Wamalak” (You and Your Money) programme , to be aired on Al Jazeera Mubasher Channel.
As part of the agreement Al Jazeera will produce and broadcast Q-Auto advertisements on the network’s channels and websites.
Abdulla Alnajjar, executive director of Al Jazeera’s Global Brand & Communications Division said: “This agreement is part of Al Jazeera’s efforts to establish partnerships with diverse institutions and leading corporations in Qatar that seek to maximise its audience reach globally. I look forward to this partnership contributing to raising our audiences awareness on economics and investment and we look forward to further future co-operation and sponsorships.”
“The company decided to sponsor ‘Anta Wamalak’ after the programme content had been examined and proven to suit the company’s objectives and brand guidelines. We are delighted to sign this agreement with Al Jazeera Media Network. We consider this partnership to be a strategic step for Q-Auto and hope it will lead to greater co-operation in other areas of media engagement,” noted, Ahmed Shariefi, general manager, Q-Auto.
‘Anta Wamalak’ provides information on finance, money management, and personal economy principles in an innovative style and in an interesting TV show format.
Officials at the signing of the agreement between Al Jazeera and Q-Auto.