The Ministry of Economy and Commerce (MEC) has organised an awareness campaign titled ‘Protect your Product’ to enable owners of pharmaceutical industries and companies to acquire practical expertise and professional experience that allows them to protect the intellectual property rights for their innovations.
The campaign comes within the framework of the ministry's ongoing efforts to instill and promote an intellectual property culture among all segments of society. The ministry disseminated awareness messages through its social media platforms and sent text messages to owners of pharmaceutical industries and companies to highlight the importance of registering a trademark to protect products and services from infringement, while explaining the importance of intellectual property and its benefits in terms of business development.
The awareness campaign emphasised the importance of intellectual property protection and the significance of registering and preserving property rights to provide support for national industries and products, and to promote national inventions and innovations.
The owners of pharmaceutical industries and companies were briefed on the ministry’s initiatives, which aim at encouraging the adoption of the highest international standards in terms of protecting intellectual property rights through a high-quality integrated electronic system to support and enable trademark owners, inventors, innovators, authors, and owners of neighboring rights to preserve their rights and protect their business and their inventions.
The MEC regularly conducts awareness campaigns to promote a culture of intellectual property protection and to highlight its benefits, while shedding light on the most important services provided by the ministry in this field.
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