Ooredoo Group has carried out “one of its most impactful” Ramadan campaigns, #RamadanMoments, which was launched across its regional footprint and concludes with the arrival of Eid al-Fitr.
As part of this year’s campaign, Ooredoo has released a new commercial that celebrates the traditions of the holy month and the spirit of togetherness in specific #RamadanMoments that people now enjoy as part of their daily digital lifestyles.
The commercial was a “great success”, with more than 30mn views and social media engagement amounting to over 23mn, the company has said in a statement.
In addition, Ooredoo has conducted a multinational survey in Qatar, Kuwait, Oman, Tunisia and Algeria to map online activity and content preferences during Ramadan, which will enable the company to further refine its portfolio of digital options created especially for the holy month.
Ooredoo companies around the world have also launched initiatives and activities, reaching out to local communities to celebrate the spirit of Ramadan in their own way.
“With the support of Ooredoo employees who generously volunteered their time, the activities have been designed to draw a smile on the faces of people, help underserved communities and encourage customers to communicate more with their loved ones during the holy month,” the statement notes.
Sheikh Saud bin Nasser al-Thani, Group CEO, Ooredoo, said: “Ramadan is a time to reflect on our lives, connect and share great moments with loved ones, and be grateful for what we have. It is also a time to help those in need and show our customers how much we care.”
In Qatar, Ooredoo has launched the #RamadanWithOoredoo campaign that includes a series of activities designed to engage the community, including hospital visits, Iftar with the elderly and orphans, and distribution of Iftar boxes across the country.
Reflecting Ramadan’s spirit of sharing, Ooredoo Qatar has also offered its customers the chance to enjoy the best moments of the holy month with the Ooredoo Supernet by enabling them to send free data, free international calling minutes and more to their loved ones on a daily basis.
As part of their efforts to provide much-needed help to communities affected by the cyclone that hit the Sultanate recently, Ooredoo Oman began its 14th annual Goodwill Journey heading to Salalah.
Ooredoo volunteers have travelled with trucks loaded with supplies, goods and equipment to assist with local relief efforts.
Since its launch back in 2005, this flagship initiative has helped more than 140,000 people across Oman.
In addition, Ooredoo Oman launched Ooredoo Surprises, giving its prepaid customers free data, minutes, credit and others on a daily basis and enabling them to communicate and enjoy the Internet even more this Ramadan.
In Kuwait, Ooredoo set up a tent for donating daily Iftar meals for workers in the prime location of Soor Street.
To make sure it serves a wider range of people, the company also used a special truck to deliver daily Iftar meals to areas populated by underserved communities.
Besides, Ooredoo Kuwait launched the fourth edition of its award-winning Ooredoo Volunteer Programme, which saw hundreds of volunteers take part in the implementation of Ramadan activities this year.
Asiacell in Iraq, part of Ooredoo Group, launched the Unlimited Daily Minutes Bundle to encourage its customers to stay in touch during the holy month.
Ooredoo Tunisia’s campaign, Ooredoo El Khir, has seen the company collect donations from Ooredoo employees for the benefit of the ‘Un repas pour chaque Tunisien’ association, which works to ensure that every Tunisian enjoys an Iftar meal on a daily basis.
Also, Ooredoo Tunisia has launched the Kouswat El Eid (Eid clothes) initiative, which aims to collect children’s clothes and toys and donate them to El Bachir Hamza hospital.
In Algeria, Ooredoo offered Iftar meals to people in need throughout the holy month.
The initiative was carried out in partnership with the Algerian Red Crescent.
In addition, Ooredoo Algeria launched a host of special offers, enabling customers to enjoy Islamic content and encouraging them to communicate more for less during this time of year.
In Indonesia, Indosat Ooredoo provided donations to Islamic orphanages and boarding schools in the seven regions where it operates: Jakarta, Surabaya, Medan, Bandung, Semarang, Balikpapan and Makassar.
Ooredoo Maldives launched a short video highlighting local practices and traditions of the holy month and exploring the main differences between how people lived Ramadan in the past and how they do now.
Sheikh Saud added: “It gives me great pleasure to see how the values of Ooredoo are clearly embodied during the holy month, with our operating companies in the Middle East, North Africa and South East Asia taking the time to volunteer and making huge efforts to serve the communities in which they operate.”
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