Shukran campaign a hit with Vodafone customers

Vodafone Qatar has helped thousands of people connect with their loved ones throughout the holy month of Ramadan as part of the company’s ‘Shukran’ campaign. Vodafone Qatar gave all their customers the opportunity to gift up to 100 MB of free data every day and with every recharge. More than 850,000 “Shukran gifts” have been sent to date which is a total of 83 terabits that Vodafone Qatar’s world-class network has supported.
By the end of Ramadan, it is expected that the number of “Shukran gifts” sent by Vodafone’s customers will have exceed 1mn sent via Vodafone Qatar’s MyVodafone App.
The Shukran mentions online in English and Arabic exceeded 30,000. Vodafone ran several competitions on their social media channels to incentivise people to #KeepShukranGoing. As part of their corporate social responsibility activities that the company is doing throughout the holy month, Vodafone helped 400 people call their loved ones for free via a specially designed “Shukran” Vodafone phone booth, equipped with a Vodafone powered mobile phone. The booths were installed at Safari Mall, Plaza Mall and Al Khor Mall.
Ghulam Fareed Chutto from Pakistan said: “I’ve been with Vodafone since I arrived in Qatar and the network has always been good. I surprised my brother back in Pakistan with a call.  I haven’t spoken to him for some time so it was good to pass on my Ramadan wishes to him and his family.  Thank you Vodafone.” Diego Camberos, chief operating officer, Vodafone Qatar said: “We’re delighted by the reaction to our Shukran campaign. The outpouring of thanks and appreciation by people for all the blessings in their life have been overwhelming and we’re proud that our world-class network supported this.”