*Triple-daily services to Moscow and daily flights to St Petersburg
With the 2018 FIFA World Cup Russia just a week away, Qatar Airways is preparing to unite football fans from around the world as it begins the official countdown to the World Cup.
With the first World Cup match set to kick off on June 14 in Moscow, FIFA’s official partner and official airline will bring fans from across the world to Russia to celebrate their love for football by taking part in one of the most highly-anticipated events on the global sports calendar.
“This year’s tournament is especially exciting, as it is the first to take place in Russia, an extremely important market to us,” Qatar Airways Group Chief Executive Akbar al-Baker said.
“In the past year, we have extended our reach in Russia by launching new daily services to St Petersburg, Russia’s glittering cultural capital, complementing our triple-daily services to Moscow,” he noted.
“As an airline, we believe in the power of sports to bring people together, and there is no greater event than the 2018 FIFA World Cup Russia to celebrate a love for football,” al-Baker added.
Last week, Qatar Airways launched a new 2018 FIFA World Cup Russia campaign, featuring a re-recording of the classic song Dancing in the Street sung by renowned singer and TV star Nicole Scherzinger.
The upbeat TV commercial has seen tremendous global success, with more than 20mn views across the airline’s social media platforms, including Facebook, Twitter, Instagram and YouTube.
To celebrate the upcoming World Cup with fans and passengers, the airline launched a social media campaign last month titled ‘FIFA Fan Match’.
Participants were asked to describe themselves using five emojis for a chance to win tickets to watch the semi-finals in St Petersburg.
The highly engaging campaign was a great success with five lucky winners from around the world looking forward to attending the World Cup semi-final match in Russia.
In April, Qatar Airways signed a memorandum of understanding with Moscow’s Vnukovo International Airport, Russia’s third-largest airport, committing to a potential acquisition of up to 25% of the airport’s total shares, complementing the strong ties established with the country, and in support of the airline’s existing investment strategy.