Total Marketing Qatar (TMQ) and its Elf distributor, Arabian Supply Center (ASC), organised the Elf dealer meeting in Doha recently.
The meeting was attended by ASC officials Hisham Hadid – CEO and Praveen Hubli – operations director, TMQ officials Thibaud de Lisle – managing director, Shakilur Rahman – vice-president (Sales), and Ketan Kumar – general manager, and 140 partners from the ‘retail high street’ segment along with respective team members.
Total took an opportunity to launch Elf Perfo HDX 500 20W-50 in small packing. “Elf Perfo HDX 500 20W-50 has excellent oxidation resistance and anti-wear properties, guaranteeing efficient engine protection under normal and severe conditions,” a press statement noted, adding that the lubricant is “particularly recommended for heavy-duty diesel engines”. 
A special promotion was also launched on the occasion for retail customers, while key wholesalers were recognised and awarded during the meeting. Complementing the “excellent work” done by ASC, Rahman said: “Within a very short time, this partnership between ASC and Total has firmly positioned Elf lubricants as the top brand in Qatar.”
With its worldwide presence, Elf products “help customers improve the performance of their equipment and vehicles while significantly reducing the environmental impact and running costs”.
With a reputation based on the principles of quality products and great customer service, with internationally leading brands such as Hitachi, Sandvik, Goodyear, SKF, ZF, Metso, Ammann and more, ASC has “established itself as one of the largest distributors in Qatar for automotive spare parts, tyres, batteries, lubricants and heavy machinery”, the statement added.