Qatar Airways has announced that it will become the official jersey sponsor of the world-renowned Argentinian football club the Boca Juniors starting from next season and until 2022-23.
The new partnership further strengthens Qatar Airways' global partnership portfolio and will see the airline's logo appear on the club's jerseys, allowing the Qatar Airways brand to be seen by millions of football fans around the world while championing the airline's belief of sports as a means of bringing people together.
Qatar Airways has long celebrated strong ties with the South American continent, where it flies daily to Sao Paulo and to the capital of Argentina, Buenos Aires, since 2010.
Qatar Airways Group further strengthened these ties in December 2016 through a strategic investment by acquiring 10% of South American LATAM Airlines Group.
Qatar Airways Group Chief Executive Akbar al-Baker said: "Qatar Airways is delighted to partner with world-renowned Football Club Boca Juniors as we enhance our sporting sponsorship portfolio with the world's best teams. We are excited to further expand our presence in South America with our brand represented on the club's jerseys, and look forward to supporting the Boca Juniors in their forthcoming seasons."
Qatar Airways already partners with other football club giants such as leading German football team FC Bayern Munich, of which it is a Platinum Partner, and as announced in April, as Main Global Partner of AS Roma, with the airline's logo appearing on the team's shirts.