Doha Marketing Services Company (Domasco), the exclusive distributor of Honda vehicles in Qatar, yesterday unveiled the all-new 2018 Honda Accord – the 10th generation of Honda’s perennially best-selling midsize sedan.
All-new from the ground up, the 2018 Accord is built on a new platform with a lower, wider stance, a lighter and more rigid unibody structure; a lighter and more sophisticated chassis; two advanced new power units, including Accord’s first-ever turbocharged engines, and a new 10-speed automatic transmission.
In recreating Accord for its 10th generation, Honda designers and engineers sought to convey ‘absolute confidence’ in every element of design and performance.
Building on the bedrock character of Accord – its outstanding quality, fuel efficiency, packaging, and sophisticated driving dynamics – they have imbued the 10th generation Accord with a new level of emotional appeal and premium quality; an Accord that defies its mainstream midsize sedan status, providing even more refined and engaging performance, a more spacious and upscale interior, and the latest generation of advanced Honda safety and driver-assistive technologies. 
Domasco managing director Faisal Sharif said: “We are extremely pleased to launch the 2018 Honda Accord in Qatar. The Accord has consistently set the benchmark in the midsize sedan segment and this new model is no different.
“With its advanced new powertrain, refined look, and enhanced features, the new Accord is Honda’s most sophisticated vehicle yet. We invite all our customers to visit the Honda showroom and take one for a test drive.”
In reimagining Accord, designers first established the fundamental packaging strategy. Consistent with the “Man Maximum-Machine Minimum (MM)” design philosophy that underpins all Honda designs, the team shrunk the Accord’s footprint while expanding its interior space, at the same time creating more premium and athletic proportions and stance.
The move to 4-cylinder engines across the line-up is a key component of this approach, allowing a shorter engine bay while also reducing weight and improving dynamic performance.
The new Accord has a longer wheelbase (+55 mm), a lower overall height (-15 mm), a wider body (+10 mm), and a shortened overall length (-15 mm).
A sweeping greenhouse, positioned farther back on the body, completes the new stance and proportion of the next-generation Accord.
The 10th generation 2018 Accord takes an entirely new approach to performance with its two-new direct-injected VTEC Turbo 4-cylinder engines with dual VTC – a 1.5-litre 16-valve inline-4 and a 2.0-litre 16-valve DOHC inline-4.
Both new turbocharged engines produce peak torque across a broad range of engine speed, delivering smooth and virtually lag-free power for exceptional throttle response and power delivery in all driving conditions.
The 1.5-litre turbo is mated to a Honda continuously variable automatic transmission (CVT) with G-Shift Control. The new 2.0-litre turbo is mated to a smooth, responsive Honda-designed 10-speed automatic, the first of its kind for a front-wheel-drive car.
The two new automatic transmissions take greater advantage of available torque while maximising quietness and efficiency during highway cruising. The redesigned CVT has an 11% lower ratio compared to the previous generation version for more powerful launch performance, while the new 10AT is 9kg lighter, with a 43% lower first gear and a 17% taller top gear compared to the previous generation Accord’s six-speed automatic.