Qatar Airways’ frequent flyer programme, Privilege Club, has announced the launch of its refreshed brand identity, under the slogan – ‘Don’t just collect miles, collect memories’.
The refreshed brand identity, which was initially announced at ITB Berlin earlier this month, will include a range of new programme enhancements, and bring a new luxurious look and feel. Over the upcoming weeks, Privilege Club will launch a number of celebratory offers and more programme enhancements, including a new member log in area, dashboard and other functionalities.
Programme guides have also been updated to reflect Privilege Club’s new programme changes and newly added partnerships. For Platinum members, the new redesign will allow them to enjoy newly designed membership packs, cards and baggage tags.
The first celebratory offer runs until April 12, and will offer Privilege Club members an exclusive chance to earn 3,000 bonus Qmiles in Premium Class and 1,500 bonus Qmiles in Economy Class when booking a ticket for travel until September 30.  Terms and conditions can be found at www.qmiles.com
A second celebratory offer will run between April 1-15 offering Privilege Club members an exclusive chance to take advantage of a 50% Qmiles discount when they pay using Qmiles at select stores at Hamad International Airport and the Oryx Galleria, Doha. For more information and full terms and conditions visit: https://www.qatarairways.com/en/Privilege-Club/qatar-airways-offers/QDF.html
Qatar Airways chief commercial officer, Ehab Amin, said: “This new brand identity of Privilege Club illustrates our continued commitment to listen to our members and make the programme easier and more engaging to the increasingly discerning world traveller.
Additional improvements as part of Qatar Airways’ Privilege Club rebrand include members’ ability to do all their account activities online, including purchasing award tickets using Qmiles, nominating family members to join their membership account, updating personal profiles and requesting services including cabin upgrades, excess baggage, date changes, refunds and much more.
It was last week that the award-winning airline launched its latest loyalty programme for its youngest travellers – Oryx Kids Club and Oryx Kids Loyalty Programme. The Oryx Kids Club and Oryx Kids Loyalty Programme offer special new children’s in-flight meal boxes and plush toys on board, in addition to a new and exclusive frequent flyer programme designed just for young passengers. Children between the ages of two and 11 will be able to register for the Oryx Kids Loyalty Programme and earn Qmiles, which they can redeem for attractive awards and exclusive benefits. They will also earn Qpoints, which allow them to upgrade to a higher tier.
Qatar Airways Privilege Club was named “Best Rewards Programme” among airlines in the region and received the “Outstanding Benefit” award at the sixth annual FlyerTalk awards 2017.