Al Jazeera Media Network has renewed its partnership agreement with Dlala Holding for sponsoring programmes and airing advertisements on Al Jazeera screens and websites.
Under the agreement, Dlala Holding will sponsor Al Jazeera News Channel (Arabic)'s 'Economy and People' programme and 'The Stock Market' programme of Al Jazeera Mubasher Channel. In addition, employees of Dlala will be entitled to participate in Al Jazeera Media Institute’s courses and diploma programmes.
'The Stock Market' provides viewers with latest updates of stock markets, exchange prices and latest prices of oil and materials in a simplified and visually attractive way. The 'Economy and People' program strives to shed light on economic conditions in Arab countries and its impact on Arab populations.
Abdulla AlNajjar, Al Jazeera’s executive director of Global Brand & Communications Division, said the agreement with Dlala Holding was a great success and an example of a mutually beneficial partnership. “Today, we are increasing the collaboration to include sponsoring more programmes, more advertising and specially designed training courses. We hope to further expand these partnerships into the future.”
Dr Abdul Aziz al-Hammadi, Dlala CEO, added: “Dlala has decided to partner with Al Jazeera Media Network based on the credibility and media expertise the network enjoys internationally. Dlala has made great gains from this partnership with Al Jazeera, hence it was keen to renew the agreement and expand its scope.”
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