LaFerrari Bronze Sculpture designed by Doha-based Iraqi artist Ahmed al-Bahrani has been installed at The St Regis Doha, it was announced yesterday.
“Combining quintessential technical innovation, style and performance, the bronze installation was designed by the artist to honour the distinct craftsmanship associated with the Ferrari brand, whilst celebrating the Arab spirit,” a statement said.
A very famous Arabic proverb is engraved on its rooftop: “Love is an attitude of generosity”. It is the artist’s tribute to the region’s traditions and values, with the accent on hospitality and generosity.
The LaFerrari car has been widely celebrated as one of the finest expressions of Ferrari’s constant desire to innovate and provide the ultimate in performance.
The car’s distinctive artistry and stunning lines have been re-created in a life-size sculpture, realised in bronze by the artist.
“Since its opening in 2012, The St Regis Doha has partnered with world class brands that share the same passion for refinement and bespoke experiences,” The St Regis Doha area manager Tareq Derbas said.
After creating a number of prototypes, the sculpture was finalised with the help of the original design team at Maranello.
Al-Bahrani used clay and wax, which was then transformed into bronze, using state-of the-art technology. Weighing two tonnes and measuring 4,702mm in length, 1,703mm in width and 1,116mm high, the final artwork took seven months to complete.
Born in Iraq and based in Sweden and Qatar, al-Bahrani creates sculptures with what he describes as a “minimalist twist”.
His work departed from the traditional scope of structure present in sculpture to attain a minimalistic quality that is characterised by both clarity and simplicity.
The artist’s individualistic approach has resulted in creating a sense of flexibility and movement to an otherwise heavy and rigid material.
Al-Bahrani’s art can be seen in many Arabic cities and displayed in galleries around the world.
“I was passionate about Ferrari design at a very young age. Through my work I aim to inject a dynamic quality, to instill a certain level of movement that engages audiences,” al-Bahrani said. “I have integrated the ancient craft of etching and it has been a prominent part of my development as an artist, as it fuses traditional practice with modern art.”
“The main challenge with this piece was to create something that effectively captures the sophistication and elegance that Ferrari embodies as a world-class brand while paying homage to the generous Arabic spirit,” he stressed.
The LaFerrari sculpture is temporarily taken from Letbelah, the private museum of Omar Alfardan, which houses the most exclusive, vintage, modern and luxurious collection of cars, motorcycles and boats.
The St Regis Doha is already home to two other permanent installations by al-Bahrani including The Big Metal Tree and the two Bronze Horses in the lobby.
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