In a bid to attract more visitors from Italy, Qatar Tourism Authority (QTA) recently led a delegation of Qatari tourism industry members to Milan for its first-ever workshop in Italy.
The event brought together nearly 100 of Italy’s leading tour operators and travel agents to introduce Qatar’s unique offerings as an attractive leisure tourism destination.
The workshop’s representatives from Qatar included Qatar Airways, Banana Island Resort Doha by Anantara, Souq Waqif Boutique Hotels by Tivoli, Sharq Village & Spa, The Ritz-Carlton Doha, Radisson Blu Hotel Doha, Shangri-La Hotel Doha and Travel Designer.
The workshop’s agenda saw participants discuss promotional opportunities, exchange views on market trends and lay the foundations for continuous and fruitful collaboration.
In addition, the workshop provided Italian travel agents with training that enables them to provide Italian travellers with the ideal Qatari holiday packages to suit their tastes.
“The interest we have seen in this workshop is testament to the belief we share with our Italian partners in the uniqueness of Qatar’s tourism offering and its relevance to the Italian market,” QTA’s chief marketing and promotion officer Rashed al-Qurese said.
“Italy’s travel agents can offer their clients new and authentic experiences through visits to Qatar, and we are pleased to provide them with the support they need along the way,” he added.
This workshop follows on a widely successful mega familiarisation trip held last March, which saw 200 tour and travel operators visit Qatar for a first-hand experience of the destination.
QTA’s promotion efforts in Italy are primarily focused on attracting leisure visitors who wish to experience the country’s rich cultural and artistic attractions.
In 2017, the country recorded an impressive 74% increase in the country’s leisure visitors.
70% rise in tourists since 2011
Since 2011, visitor arrivals from Italy have increased by 70%. To build on that growth, QTA started operating a representative office in Milan in 2016.
In 2017, Qatar welcomed more than 37,000 visitors from Italy, a 2% increase on the previous year.
The award-winning national carrier Qatar Airways operates six daily flights connecting Doha to the Italian cities of Rome, Milan, Venice and Pisa.
Thanks to recent visa facilitation measures, Qatar has waived visa-upon-arrival requirements for Italian citizens granting them free access to the country and allowing them to spend up to 90 days in Qatar, during either a single trip or on multiple trips.