Al Jazeera Media Network has appointed Euronews Group as its content and brand syndication agent to represent Al Jazeera’s digital flagship brand, AJ+, on a worldwide scale.
With this, Euronews Group is now in charge of marketing and promoting AJ+ digital channels to third-party clients and specifically to its well-established worldwide network of content and syndication partners, Al Jazeera Media Network has said in a press statement.
Since 2014, AJ+ is available on its own social networks and through its mobile app in English, Arabic and Spanish, and will be soon in French. Euronews has proposed its expertise to Al Jazeera Media Network to develop the online infotainment brand.
Euronews will make AJ+ content available on new media partners’ digital products and propose creating new programmes tailored to specific markets and partners.
Michael Peters, CEO of Euronews, said: “We are proud to have been chosen by Al Jazeera Media Network to participate in AJ+’s future development, which has gained worldwide recognition among young people at a very fast pace since its launch.
Dr Yaser Bishr, executive director of Digital, Aljazeera Media Network, noted: “Al Jazeera has made great strides over the last few years to organically target younger segments of audience through its digital native AJ+. Abdulla Alnajjar, executive director for Global Brand and Communications at the network, added: “I am delighted with this strategic engagement with Euronews, which will further extend the reach of the AJ+ brand to new markets and diverse audiences across the globe.
