an initiative launched in 2009 by the Supreme Committee for Delivery and
Legacy (SC) to bring positive change to the region using the power of
football, has recently refurbished its football pitch in Al-Shameyeh,
Jordan, by installing solar panels that enable the site to be used long
into the night.
Due to safety fears the pitches had previously been unusable after sunset. However, the installation of the innovative new panels enables hours of extra use each day, meaning more young people can benefit from use of the pitch and develop vital social skills that will help them build stronger communities.
Isolated from nearby Aqaba with little in the way of utilities or general services, this latest development highlights the importance of the Generation Amazing pitch to Al-Shameyeh. Supported by Generation Amazing community coaches, teachers educate young people about issues such as responsibility for the environment through football, helping participants build sustainable behaviours that help themselves and their communities.
Commenting on the new panels, Corporate Social Responsibility (CSR) Senior Manager, Isabel Gultresa, said: “Previously, use of this facility had to cease after sundown due to safety fears. However, through this rehabilitation project, we are both showing the next generation how to live sustainably and extending the valuable services Generation Amazing provides. The innovative solar panels next to the playing field will now allow the community to safely use the pitches for up to 5-6 hours after sunset.”
Aqaba pitch is the first safe play space in Al-Shameyeh, which lies on the outskirts of Aqaba in Jordan. It gives schoolchildren and young people access to a facility that will encourage them to leave the streets, engage in community-building activities and, most importantly, enjoy the beautiful game together.
Corporate Social Responsibility (CSR) International Projects Manager, Rosa D’Alessandro, added: “The spotlights were changed from halogen to LED to improve energy efficiency, while we also took this opportunity to refurbish of the guard’s office, replace broken windows and install a protective grid to protect windows from future damage.
“The response has been fantastic and I’m delighted so many more people now have the opportunity to build more inclusive, sustainable and healthier communities.”
Importantly, although classes are segregated, all activities are open to both girls and boys, ensuring everyone is given an equal opportunity to develop vital skills such as leadership, communication and teamwork. In this way, Generation Amazing will reach 3,125 beneficiaries every year through this pitch alone.
In 2016, Generation Amazing’s delivery partner Right To Play provided daily support in the delivery of the Football for Development programme in Jordan. Football tournaments, play days and friendly but competitive leagues were all used to embed sustainable positive behaviours among participants.
So far, Generation Amazing has reached 26 communities through 26 pitches in five different countries, benefiting more than 35,000 participates to-date. It is a movement that uses the power of football as a catalyst for social change to educate and empower the next generation in Qatar and beyond.
By 2022, it will have reached more than one million people, leveraging the opportunity presented by Qatar hosting the 2022 FIFA World Cup to connect sport’s powerful bodies and superstars with those most in need. sc.qa
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