Blockade prompts Qbake to expand business
December 22 2017 08:09 PM
The Qbake stall at Made in Qatar. PICTURE: Jayaram
The Qbake stall at Made in Qatar. PICTURE: Jayaram


Prominent local bakery firm Qbake is looking to enhance its market reach by increasing production capacity and launching more food items in the local market, according to officials.

The prevailing situation in Qatar, caused by the blockade, has given local companies such as Qbake an opportunity to boost their business in order to cater to the demand for various kinds of goods.
The company participated in the recently held Made in Qatar exhibition in Doha. The Qbake stall at the venue, Doha Exhibition and Convention Centre, drew the attention of many visitors with an attractive display of its items.
The baking firm, it is learnt, produces 40 varieties of breads, buns, croissants, cakes, biscuits and muffins. The company is known as the leading producer of Arabic bread in the country.
Enquiries with some company officials revealed that the firm would be eager to launch more items to cater to the local demand.
"There is a growing demand for most of our eatables and that has prompted us to explore more opportunities in the local market," said an official.
The bakery's transformation "has been spectacular since the launch of the Qbake brand", sources point out, adding that Qbake products are widely used in the country and there is an even greater scope now.
"The bakery brand, belonging to Zad Holding, has become a household name and is a part of the daily lives of many people in the country," a source pointed out.

Last updated: December 22 2017 09:01 PM

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