51 East, Bang & Olufsen launch BeoSound Shape
December 16 2017 10:38 PM
51east
ATTENDANCE: The launch was held at the Anima Gallery at The Pearl-Qatar, and attended by prestigious guests, design experts and members of the media.

Fifty One East and Bang & Olufsen have launched the new BeoSound Shape, a wall-mounted wireless speaker system for design conscious music lovers – delivering immersive sound staging, a customisable design and integrated noise dampers for improved room acoustics. The launch was held at the Anima Gallery at The Pearl-Qatar, and attended by prestigious guests, design experts and esteemed members of the media.
BeoSound Shape is a wall-mounted, modular speaker system made of hexagonal tiles that can be placed creatively on the wall in every imaginable size and pattern. The system consists of a combination of speakers, amplifiers and acoustic damper tiles that scale the sound performance and visual design.
As a real-life wall of sound, BeoSound Shape offers immersive music staging as the perfect mood setter, while at the same time offering unique resonance dampening features, ideal for large multipurpose rooms.
Not only is the layout of BeoSound Shape completely customisable, the speaker system also offers an array of colours and textiles to choose from. The colour palette includes Parisian Night Blue, Purple Heart, Infantry Green, Brazilian Clay, Wild Dove Grey and the classic Black.
This unique piece is designed to create a crisp and precise soundscape with the vocal performer in the centre and the instruments to the sides. It is called the ‘Band on the wall’.
The BeoSound Core connectivity hub, hidden behind a hexagonal tile, enables wireless streaming of high quality music from your mobile device via streaming technologies such as AirPlay, Chromecast built-in or Bluetooth, playing different music in different rooms or letting one tune flow throughout the house.
During the event as well, and for the first time in the gulf, Fifty One East and Bang & Olufsen revealed the BeoVision Eclipse, “The ultimate TV experience”.
Trained professionals are available to assist with every facet of BeoSound Shape, from design to installation. The team can explain the technology, demonstrate the advantages, and guide the customer to the right solution needed.  The launch event was held during the same time Anima Gallery is hosting the artistic work for the international Chinese artist Zheng Lu.
Zheng Lu’s work is a symphony of shapes and characters, spaces, light and shadows, one can easily imagine the tremendous workload among the characters’ transcriptions, trans-printing and re-grouping, as well as the cutting, welding and polishing of metals. His characters appear in textual form and the meanings surface after the regrouping, providing us with an opportunity and space of imagination.
All Bang & Olufsen products are available at the Bang & Olufsen store in Lagoona Mall on the first floor.



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