The 12th edition of Heya Arabian Fashion Exhibition attracted more than 9,000 visitors over five days, a 23% increase year-on-year, organisers have announced.
The event brought together fashion enthusiasts and influencers, families and aspiring designers to discover more than 150 local, regional and international brands from over 15 countries.
This year saw the largest number of established and emerging Qatari designers, with 65% of exhibitors coming from Qatar. New partnerships with Virginia Commonwealth University School of the Arts in Qatar and Qatar Business Incubation Centre, provided visitors with expertise in everything from fashion marketing to finance, to how to get a fashion business off the ground. In addition, adding depth to this year’s programme were the collaborations with the Italian, Germany and Mexican embassies to help nurture and develop local design talent.
Beyond the unique shopping experience, Heya’s packed schedule of 11 workshops, eight forums and 21 fashion shows drew huge crowds seeking knowledge, guidance and inspiration. The event displayed the latest collection of abayas, kaftans, jalabiyas, evening gowns, veils and other accessories, including for the first-time perfume and make-up.
Heya Arabian Fashion Exhibition was brought to visitors by Qatar Tourism Authority and delivered by partners Design Creationz.
