The German embassy in Doha and the Goethe-Institut Gulf Region will bring German design duo Perret Schaad to the fall edition of Heya Arabian Fashion exhibition from November 3 to 7 at the Doha Exhibition and Convention Centre.
The event, which is held under the patronage of Qatar Museums’ (QM) Chairperson, HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani, comes as part of QM’s Qatar Germany 2017 Year of Culture.
Behind the label Perret Schaad are designers Johanna Perret and Tutia Schaad. After they both graduated from the renowned School of Art and Design Wei?ensee in Berlin (KHB), Schaad and Perret joined their common interest for quality and aesthetics as well as their artistic differences into creating Perret Schaad.
Since their debut collection presented at the Mercedes-Benz Fashion Week Berlin in January 2010, the two designers have defined the essence of Perret Schaad’s line by cultivating their obsession for the “modern” and the “beautiful”.
Besides their own line, Perret Schaad worked with well-established companies such as shoe company G?rtz, Volkswagen, the hotel group Lanserhof Tegernsee, the theatre Kammerspiele Munich and most recently MINI.
The creations of Perret Schaad will be shown after the opening of the 12th edition of Heya on the catwalk in a fashion show.  The fashion show will take place on November 3 at 4.25pm and will be followed by a forum talk at 4.45pm on “Trending Now: The ‘Perks’ of Online Business”.
The two designers will be joined on stage by Emna Hedi, fashion stylist and consultant. The forum talk, which will be held in English, will be hosted by TV presenter Crystal Tannoury.
In addition, two workshops for young upcoming fashion designers and students of fashion design will be hosted by Perret Schaad during the fashion show.
The workshop ‘The Rhythm of Fashion – How does it work?’ takes place also on November 3 2017 at 5.10pm, followed by a reception by Lilian Muzel-Kiviet, wife of the German envoy.
Muzel-Kiviet underlines the German support for Heya saying: “We are glad to be able to contribute with a German event to the exciting Heya initiative as it promotes the interaction of Qatari and German designers as part of the Qatar Germany 2017 Year of Culture.”
A second workshop giving an overview of the fashion business under the title ‘Social Media and Fashion – A Powerful Combination’ on November 5 at 5pm. There is no registration required. Participants are accepted upon their early arrival.