Abdullah Abdul Ghani & Bros Co (AAB), the exclusive distributor of Toyota in Qatar, has launched the “tougher and bolder, yet cool” new 2018 Hilux special edition powered by Toyota Racing Development (TRD) accessories.
R K Murugan, acting chief executive officer, and Firas El Mufti, senior marketing manager, attended the event.
The Hilux TRD “redefines tough performance highlighting a tough yet emotional design with enhanced exterior appearance and comfortable interiors”, AAB has said in a press statement.
“The latest edition of Hilux has a refined contemporary look as well as excellent on- and off-road capability. It will also appeal to active young individuals, as well as a private and family customer base. With generations of success behind, a Hilux is always the best choice,” the statement noted.
The TRD accessories available in the 2018 Hilux include the TRD front bumper spoiler, Daytime Running Lights, TRD sports bar, TRD bed liner under rail A-deck and TRD alloy wheels in “striking colours” such as Pearl White, Nebula Blue and Crimson Spark Red.
The new Hilux is tougher than ever, and comes with a powerful engine (4,000cc, output of 235hp) as well as Tiptronic 6-speed transmission. You will find the Hilux stunning in design and amenities – both outside and inside. Performance and safety are greatly upgraded, with a new frame and suspension and a range of features. All of these come in addition to the impressive accessories package from TRD,” the statement explained.
The 2018 Hilux TRD specifications also include Vehicle Stability Control, Trailer Sway Control and Hill-Start Assist Control; a smart key system; special fabric seats; electronic side mirror with chrome and signal light; and fog lamp with DRL.
Since the introduction of the first Hilux in 1968, over 16mn have been sold in more than 180 countries and regions, the statement adds. The name Hilux, a combination of the words “high” and “luxury”, was given to underline the truck’s “splendour and superiority over the competition, and the new slogan best illustrates its reputation as a sturdy, all-conquering vehicle constantly evolving to set new benchmarks for comfort and performance”.
To truly understand the expectations of customers and the challenges they face on a daily basis, Toyota’s development teams travelled the globe, getting direct feedback from customers and driving on a wide variety of different roads to get a feel for different usage conditions. The development process also benefited from feedback received directly from Hilux drivers.
Some wished they could make long transcontinental trips without worrying about running out of fuel, while others described how hard it is to stay alert and drive safely during gruelling long-distance journeys with extended stretches of rough driving.
Above and beyond conventional ideas of toughness, the eighth-generation Hilux provides ride comfort that make long, tough drives less gruelling, a quiet cabin that allows communication in any conditions, and enhanced cruising range thanks to improved fuel
efficiency.
AAB officials at the launch of the new 2018 Hilux TRD.
