The premium all-new Azera from Hyundai Motor Company has arrived in Qatar. Exclusively engineered for the Middle East, with a luxury specification and a more powerful V6 engine option unique to the region, the Azera is available only at Skyline Automotive in the country, according to a press statement.
The all-new Azera large sedan offers buyers a car that is not only bigger and significantly more advanced than the model it replaces, but also comes with a larger, more powerful engine than is available anywhere else in the world, the statement notes.
Designed and engineered as the carmaker’s top-of-the range passenger sedan, the sixth generation of the Azera is longer, wider and taller than ever before, and offers even higher levels of comfort and equipment. For Middle East buyers, the Azera will come with 3.5 litres and 290PS (286HP) as standard, matched to an eight-speed automatic transmission.
“The Azera has been very successful for us in the Middle East, and global headquarters in Korea has recognised the particularly high importance of the model in the region,” said Mike Song, Hyundai’s head of Operations for Africa and the Middle East. “When we look at buyers in this segment, we see clear demand for extra power in the Middle East when compared with other markets internationally. Hyundai has taken this feedback very seriously, and our engineers have provided a unique specification that will give the Azera even more appeal to the region’s customers.”
The powerful engine is offered as part of a world-class package that will set a new standard in its segment. Development has paid close attention to detail to create a perfect balance of ride stability, responsiveness and comfort.
The all-new Azera’s styling is the latest evolution of Hyundai’s distinctive and confident design language. It is the second model internationally to carry the brand’s new signature design element, the ‘Cascading Grille’, giving the car a clearly premium identity, while the rear combination lamps illuminate the full width of the car, creating a revamped image while inheriting Azera’s design DNA.
The interior offers a luxurious space finished with premium materials, while optimised ergonomics provide enhanced comfort and convenience. 
The all-new Azera also includes a selection of advanced safety features that set best-in-class levels of occupant protection. Passive safety elements include the high-rigidity body, nine airbags protecting both front and rear occupants, and rear impact reduction system for the front seats.
The vehicle is equipped with Hyundai’s ‘SmartSense’ system, a collection of high-tech active safety features to help the driver avoid a collision. Smart Sense includes Autonomous Emergency Braking, Blind Spot Detection, Driver Attention Alert, Lane Keeping Assist System, Advanced Smart Cruise Control and Around View Monitor. These technologies work in harmony to automatically detect hazards and take action to avoid an accident.