The move would not only help those experiencing difficulties in getting fresh milk and other dairy products owing to the land transport blockade from across the border but also likely to give each of those locally made brands a considerable push in the local market.
While interacting with Gulf Times yesterday, some of the grocers said though they are experiencing some difficulties in getting adequate supplies of dairy products, especially fresh milk, the MEC efforts are helping residents to be familiar with the local products and as a result they are expected to become popular in the next fortnight.
At least five local dairy products, including two which were launched in the market recently, stand to gain from the ministry’s campaigns, it is felt.
Otherwise, the local dairy products have had only very marginal presence in the market, inquiries found.
Some of the WhatsApp groups managed by grocery operators are actively promoting the local products and a grocery owner said he is hearing about some of those brands for the first time.
Reacting to the move, a grocery operator said he would place orders for more local fresh milk at least until the blockade is over. “If the response is good, we would continue to promote such local brands,” he added.
