Fifty One East, Qatar’s leading department store and Sony Middle East and Africa announced that consumers will be able to make pre-bookings for its 55’’ and 65’’ BRAVIA OLED TV A1 series until June 30.
The pre-bookings can be made at Fifty One East store located in Al Maha Center on Salwa Road in addition to FNAC and all branches of Virgin Megastore as well as major retailers in Qatar.
The new BRAVIA OLED TV will be available in stores from July 2017 and consumers who pre-book will receive the XPERIA XZ Premium smartphone for free. Consumers can also pre-book online at https://goo.gl/sxZ5Lu
“The BRAVIA OLED TV A1 series offers a unique combination of the superior picture quality of OLED powered by Sony’s 4K HDR Processor X1 Extreme, the world’s first Acoustic Surface sound system, and an edge-to-edge stand-less form factor,” according to a statement.
“With over 8mn self-illuminating pixels, the BRAVIA OLED A1 series brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image and a wide viewing angle.
“Sony was first to bring OLED to the market in 2007 with the XEL-1, an 11-inch TV display that was an outstanding achievement for its time. Sony has continued manufacturing award winning OLED displays for professional broadcast and video production. Sony Professional OLED Master Monitors have won a Scientific and Engineering Academy Award as well as a Technical Emmy Award for Outstanding Innovation in Engineering Development.
“The BRAVIA OLED TV A1 Series will be a new addition to an array of best in class televisions that will expand from 23 models in 2016 to 37 models in 2017, offering customers a wider choice,” said Shoji Ohama, head of TV Marketing, Sony Middle East and Africa.
Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology which emits superior, powerful sound from the screen itself. The entire screen resonates with rich sound, enabling a unification of picture and audio unattainable by conventional TVs.
Unlike conventional LED where the sound emanates from the bottom or sides, the A1 series enables a fusion of image and sound, with voices appearing to come directly from the characters speaking and explosions coming directly from the screen.
Additionally, the Acoustic Surface technology produces a wide sound and image synchronisation from all angles, even off to the sides. Together with OLED’s exceptionally wide viewing angle, the A1 series offers unmatched visual and aural experience regardless of viewing position or angle.
The A1’s design eliminates any visible stand or speakers, leaving nothing to distract from the superior image. The easel support conceals a powerful sub-woofer and cable management system which can be folded in, against the TV, for wall mounting.  
The new premium BRAVIA OLED line of televisions support HDR (High Dynamic Range) which reproduces dramatic contrast with rich, brilliant colour. Sony’s 4K HDR Processor X1 Extreme advanced image engine further improves colour accuracy, contrast and clarity and supports HDR10, HLG , and Dolby Vision 1 for viewing the growing library of HDR content.
The power of the 4K HDR Processor X1 Extreme also enables non-HDR content to be improved to near 4K HDR quality with object-based HDR Remaster technology that can detect, analyse and optimise each object in the picture to adjust the overall contrast.
The TRILUMINOS Display maps colours for a wider pallet, Super Bit Mapping 4K HDR reveals creates a smooth, natural picture without “banding,” dual database processing reduces on-screen noise while maximising clarity. These new BRAVIA OLED televisions are powered by Android TV.
The prices for BRAVIA OLED 55” model (KD-55A1) is QR14,999 and for the 65” (KD-65A1) model, the price is QR19,999.