Qatar Charity and Quality Group International have launched a charity loyalty card that allows their holders to contribute the points earned on every purchase at Quality retail outlets to Qatar Charity to support community service, development projects and humanitarian action both inside and outside the country.
The launch of the project, held at Quality Mall, Al Hilal was attended by Qatar Charity officials Abdullah Mezher Saleh al-Shammari (director, Collection Department), Ali al-Ghareeb (director, Public Relations and Events) Hamed Alaeddin (director, Community Responsibility and Youth Initiatives) and Quality Group officials Shahid V (executive manager), Ramshad Hassan (commercial manager) and Ammar Shuqair (business development manager).
Al-Shammari expressed satisfaction with the project, noting that this is part of Qatar Charity’s policy to broaden its affiliations with private and public institutions to contribute actively to the culture of charitable work among the members of the community. He thanked Quality Group International for their continued co-operation with Qatar Charity
Shahid expressed the hope that customers of Quality Group will be able to connect with this huge project. He explained that the charity gift card can be obtained from any of the Quality Group branches.
“We look forward with optimism about our new partnership which represents undoubtedly an important addition to our efforts to build a strong humanitarian partnership with the business community and civil society organisations.”
Qatar Charity and Quality Retail Group signed a partnership agreement last year to implement a number of activities that contribute to community service and humanitarian work.
Qatar Charity also signed a co-operation agreement with Quality Hypermarket on the “Dirham Recycling Project”, which allows the company’s customers in all its branches to donate the surplus account, which consists of dirham and riyal, for Qatar Charity projects inside and outside the country, achieving the principle of social responsibility and community solidarity.