Fifty One East has welcomed the “joyful colours” of London shoe designer Aruna Seth with her Spring/Summer 2017 women’s shoe collection, for her first show in Qatar.
The renowned English designer made her debut in Qatar at the luxury department store at Lagoona Mall with the famous ‘butterfly’ collection.
“The butterfly, or farfalle, is the brand’s icon stemmed from her personal obsession with secret gardens, magic fairy dust and butterflies, always the preferred creation in the background, surrounded by crystals and the notion of magical fantasy,” according to a statement.
Designed in London and handmade in Venice, Italy, Aruna Seth shoes “are crafted from the finest” soft Italian nappa leather, Italian silk and French Chantilly lace. Each shoe is adorned with the Swarovski crystal butterfly, symbolising elegance and
femininity.
“The butterfly shoe resonates with women of all ages and styles and makes them happy. It’s our ‘piece de resistance’,” Seth said.
This is not the designer’s first visit to Qatar, having offered one-to-one meet & greet sessions at Fifty One East. “I always enjoy visiting and experiencing true Qatari hospitality. It is exciting to be launching my Spring/Summer 2017 Collection in person this year and providing the ‘Gold Range Collection’ exclusively at Fifty One East,” she added.
Aruna Seth
