Qatar Airways has announced that it will showcase its new premium travel experience, Qsuite, for the first time in the Middle East at next week’s Arabian Travel Market (ATM).
“Following the hugely successful global reveal in Berlin last month, this will be the first time industry experts in the Gulf will get to experience the new design and interchangeable suites,” the Doha-based carrier said in a statement yesterday. 
ATM is the region’s leading travel trade fair, taking place from April 24 to 27 in Dubai. 
Known for introducing “world-firsts” to the airline industry, Qatar Airways Group chief executive Akbar al-Baker is also set to introduce another “ground-breaking experience” for passengers at the airline’s annual press conference on the exhibition’s opening day, the statement noted.
“We are looking forward to another successful ATM this year and to introducing the new revolutionary new Business Class seat to the travel industry and media partners within the Middle East, a product that will revolutionise global premium travel. Qatar Airways is known the world over for setting the highest possible standard in customer experience, and it is with much anticipation that I look forward to sharing with visitors at the show our latest developments,” al-Baker said.
Featuring the “airline industry’s first-ever” double bed available in Business Class, the new Qsuite design features privacy panels that stow away, allowing passengers in adjoining seats to create their own private spaces. Adjustable panels and movable TV monitors on the centre four seats allow those travelling together to transform their space into a private suite, giving them the opportunity to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits 
their needs.
Qatar Airways also recently launched a new next-generation user interface for Oryx One, its award-winning inflight entertainment system that features up to 3,000 movie, television and game options. The platform will make it even easier to navigate the wide selection of movies, music and TV box sets, ensuring that passengers get the best entertainment experience from the moment they step on board, the statement adds.
Guests and visitors to the Qatar Airways stand will be invited to experience the new Qsuite first hand at the airline’s exhibition stand in Hall Two, ME1445. The stand will give visitors the opportunity to be among the first to experience the comfort, entertainment and hospitality offered on board a Qatar Airways flight.