The seventh edition of Qatar Motor Show will offer automotive enthusiasts and visitors exclusive regional and local reveals from 20 global brands, organisers Qatar Tourism Authority (QTA) and Fira Qatar have confirmed.
Held under the patronage of HE the Prime Minister and Minister of Interior Sheikh Abdullah bin Nasser bin Khalifa al-Thani, the event will open its doors from April 18 to 22 at the Doha Exhibition and Convention Centre (DECC).
True to its theme of “Driving to Innovation”, Qatar Motor Show 2017 will take visitors on a “thrill-filled ride” to discover the latest hybrid and tech-advanced vehicles that are paving the way to the future of the automotive industry.
The show will unveil limited-edition cars and also feature some of the rarest classic cars in the world, the organisers have said in a press statement.
Spread over the 12,000sqm hall, exhibitors will include Dodge, Jeep, Ford, Lincoln, Hyundai, Nissan, Toyota, Lexus, Chevrolet, Genesis, Jaguar, Land Rover, Maserati, Mini, BMW, Mercedes- Benz, Mitsubishi, BAIC and Harley Davidson. The Classic Car exhibition will showcase a line-up of 20 cars provided by Sheikh Faisal Bin Qassim Al Thani Museum, Alfardan Group and Mawater.
“Qatar Motor Show’s long-term vision is to become a platform and hub for industry innovation and technology, while reinforcing Qatar’s position as a premium business events destination,” said Ahmed al-Obaidli, director of exhibitions at QTA. “This goal has guided our strategy in designing the three upcoming editions and turning them into true experiential events. In addition to witnessing reveals by global brands first-hand, visitors will experience the future of the automotive industry.”
Interactive fan zones will be packed with performances and activities, including the inaugural XRebels extreme sports performance by Xtork at the ‘Xtreme Sports Park’, which will be open to the public at DECC.
Skateboarding, BMX Best Runs and Longboard Sprint Race competitions will be running from April 19 until the end of the event. Visitors can register online in advance for these activities to eliminate waiting time, the organisers have said. Additionally, the park will host fun games such as parkour, MTB and Aggressive Inline Skate.
To attract visitors from the region, Qatar Motor Show 2017 is offering special promotions in collaboration with hotel, airline and transportation partners.
Qatar Airways, the official airline, will offer visitors coming to see the show discounted fares that can be accessed by visiting the Qatar Airways website, the statement notes. Discounted bookings will also be available at Shangri-La, QMS’ official hotel. In addition, Careem, the official transportation partner, will be offering visitors 20% off on rides to and from the event during the five days of the show.
“We are delighted to welcome Qatar Airways back and join hands with new partners such as Shangri-La Hotel and Careem,” said Ahmed al-Mulla, COO of entertainment at Elan Group. “Our partners and sponsors have contributed to enriching this year’s programme and ensuring a smooth and memorable experience for our fans as they live the evolution of the automotive industry.”
Starting from April 19, Doha will experience a parade of “unique and exciting” cars in West Bay at the DECC at 5pm daily.
Social media competitions will be running throughout the show, giving visitors the chance to win prizes such as gadgets, branded merchandising and weekend test drives.
The organisers have encouraged visitors to register online on http://www.qatarmotorshow.gov.qa/ and follow the show’s social media channels on Twitter and Instagram on @Qatarmotorshow and on Facebook on facebook/qatarmotorshow for latest updates and more information.
