Qatar Airways has named Dana Alfardan, globally renowned musician and vocalist, as the official composer for Qatar Airways Group.
This recognition “caps a series of highly successful engagements”, including the composition and 2016 performance of The Beginning for Hamad International Airport (HIA), its official theme song, the airline has said in a press statement.
More recently, Alfardan’s original composition, Art of Flight, is prominently featured in the airline’s new television commercial featuring the “innovative and game-changing Qsuite” – Qatar Airways’ new Business Class product that allows passengers to customise their experience on board.
Parties of four can create their own cabin-within-a-cabin by lowering privacy panels and joining their Qsuites together. This product also features the first-ever double bed option in Business Class, all of which combine to bring elements of First Class to Business Class.
Qatar Airways Group chief executive Akbar al-Baker said, “Ms Alfardan’s talent is well recognised around the world, and we at Qatar Airways are happy to provide another stage for her inspiring and beautiful music, and to pair it with our world-class service. At Qatar Airways, we look after the details in order to earn our best-in-class reputation.”
Alfardan said, “I am honoured to partner with Qatar Airways to represent their brand musically. Travel, much like music, is experienced individually but enriched when shared with others. With Art of Flight, I was inspired by Qatar Airways’ ability to take the act of travel and make it personal and meaningful for every passenger, much like Qsuites can be personalised for couples or groups up to four people.
“With Hamad International, as the doorway to literally the whole world, I wanted to invoke the spirit of adventure and the promise of experiences that will make lifelong memories. There is very little about travel that isn’t inspiring.”
Salam al-Shawa, Qatar Airways senior vice-president of marketing and corporate communications, said: “We would have chosen to partner with Dana Alfardan regardless, but the fact that she is from Qatar and understands our culture and tradition, and the airline’s history of world-class hospitality, gave us another layer of connection. Dana has the unique ability to capture the excitement of travel in her music, and to evoke our favourite travel memories. We are blessed to work with her.”
Alfardan is the founder and CEO of DNA Records, Qatar’s first recording company. Her first album, Paint, was released in 2013.
The artiste’s latest album, Sandstorm, is now featured on all Qatar Airways flights, the statement adds.
To view TCV, visit https://www.youtube.com/watch?v=_yhZDsctiZg
To hear the HIA theme, ‘The Beginning’, visit https://www.youtube.com/watch?v=mXsA7iquEmo
Dana Alfardan ... music on the go.
