QNB has won the ‘Most Innovative Marketing Programme’ award at the ‘2017 Mastercard Mena Leadership Forum’ held recently in London.
QNB is the only bank from Qatar to win an award at the event. The award was presented to QNB for its campaign launched last year, the ‘Luxury Watches’ campaign.
Hosted by Mastercard, the forum brought together executives from a number of leading banks in the region to discuss the future of the payments industry and celebrate the success of financial organisations in maximising the reach of Mastercard’s solutions and programmes among their customers.
QNB and Mastercard have partnered on multiple strategic campaigns during the past year with the aim of rewarding their mutual customers with unique prizes and experiences. Both the parties have jointly launched many successful products, services, and campaigns, including the ‘Luxury Watches’ campaign, the Summer campaign, and the UEFA Champions League campaign.
This year’s ‘QNB Mastercard UEFA 2017’ campaign, which runs until April 22, will see four packages being given out to the lucky winners. The packages include business-class flight tickets, a six-day stay in London, a private shopping experience, and a unique private jet transfer between London and Cardiff for the ‘2017 UEFA Champions League’ final match.
‘‘We are proud to win this prestigious award from Mastercard. This is another testimony that QNB offers the best-in-class products and campaigns to its customers. The ‘Mastercard Mena Leadership Forum’ has proven to be a highly-productive gathering of banking officials and payment experts who discuss the need to respond to the evolution of the financial industry towards a stronger digital focus’’ said Heba al-Tamimi, general manager, QNB Group Retail Banking.
“We congratulate QNB on winning the ‘Most Innovative Marketing Programme’ award and applaud their efforts in successfully implementing their unique solutions in their respective markets. As a whole, the region offers tremendous potential for the development of a highly-innovative payments and financial sector, and we are pleased to see the efforts of our partners in developing products that offer customers the highest level of convenience, safety, and security, while also strengthening Mastercard’s reach to a wider consumer base,” said Khalid Elgibali, division president, Mena, Mastercard.
The forum, which brought together more than 60 attendees from across the Middle East and Africa region, featured a packed agenda of industry sessions led by senior Mastercard executives.
QNB is continuously expanding to build relationships with its customers and satisfy all their banking needs. The bank also continues to deliver the most innovative products and services locally and internationally.
The QNB Group is present through its subsidiaries and associate companies in more than 30 countries across three continents, providing a comprehensive range of products and services. QNB Group staff exceeds 28,000, operating through 1,200 locations with a network of 4,300 ATMs.
QNB is the only bank from Qatar to win an award at the ‘2017 Mastercard Mena Leadership Forum’.
