The National Breast and Bowel Cancer Screening Programme, Screen For Life, by the Primary Health Care Corporation (PHCC) has launched a month-long awareness campaign “Ask Me About Bowel Cancer Screening”, across three major malls in Qatar.
PHCC has installed activation booths at Ezdan Mall, Landmark Mall and Villaggio Mall to spread awareness to a wider audience and significantly enhance knowledge about bowel cancer screening among Qatar residents.
A specialised team from the Breast and Bowel Cancer Screening Programme will be on hand to interact with shoppers and educate them about bowel cancer screening and the programme in general.
The primary focus of the campaign will be to target men and women of Qatar aged 50-74, the most-at-risk age group, to advise them on the benefits of screening and urge them to make an appointment.
In addition, the highly trained team from PHCC will seek to connect with younger shoppers who can influence their parents and help spread awareness about the ‘Screen For Life’ programme.
With bowel cancer among the top two malignant cancers in Qatar, early detection through screening can help increase survival rates by as much as 90%.
“One of the most important aspects of our work is reaching as wide an audience as possible and raising awareness of bowel cancer screening,” Dr Shaikha Abu Shaikha, cancer programme manager, PHCC, said.
“By placing the activation booths across Qatar’s leading malls we will ensure that our message and increased knowledge of the advantages of bowel screening is being passed on to a greater number of people specially that bowel cancer is the second top malignant primary sites in Qatar highest.”
The PHCC team will be present at the booths to offer guidance and advice on the bowel cancer screening process. A key feature is on-site registration so shoppers can discuss the programme before they sign up for a screening appointment.
Visitors can also register by calling the PHCC’s Cancer Screening Call Centre 8001112.
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