Charming Charlie opens new store at Mall of Qatar
February 20 2017 12:11 AM
Dana Shell Smith and Charlie Chanaratsopon officially inaugurating the store. PICTURE: Jayaram

Women’s contemporary jewellery and accessory retailer Charming Charlie opened its new store at Mall of Qatar.
The store was officially inaugurated by Charlie Chanaratsopon, founder of Charming Charlie, and Dana Shell Smith, US ambassador to Qatar. The event featured a ribbon-cutting ceremony along with a Spring Summer collection preview for the media and other guests.
The store is operated by Apparel Group, Charming Charlie’s international licensing partner. Known for carrying a “wide array of accessible fashion accessories merchandised by colour”, the Charming Charlie store in Mall of Qatar offers a full range of products – including fashion jewellery, handbags, apparel, small leather goods, scarves, watches, sunglasses, a special occasion collection and more, according to a press statement.
Each location “showcases the brand’s newest retail concept” with signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.
“At Charming Charlie, we believe life should be colourful. This collection is dedicated to helping find your one-of-a-kind style,” the statement noted. “From cool and creative to classic and refined, our jewellery, handbags and accessories are made to personalise your entire look. We’re your one-stop source for jewellery, accessories, handbags, special occasion sparkle and more.”
The collection ranges from Purple Perfection to Nautical Charm with “classic colours and effortless style”.
Girl on the Go features laidback looks and all the accessories – ready for workouts, play or just relaxing, while the Sea Life collection is characterised by a “hint of coral, a splash of mint, beachy details” and The Valentine’s Day collection contains “Cupid-approved gifts for Val or Galentine’s day”.

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