Alfardan Sports Motors, the official dealer of Maserati Qatar, has announced its exclusive partnership with the Doha Jewellery and Watches Exhibition (DJWE) as the official car sponsor.
Maserati’s partnership marks the first time that the DJWE has appointed an official car brand “to represent the exclusivity and elegance of the exhibition.”
The sponsorship confirms Maserati’s “unchallenged place” among the most luxurious and stylish cars in the world, which sets it apart as the car of choice for luxury events like the DJWE in Qatar, according to a statement issued yesterday.
Alfardan Sports Motors will provide a fleet of eight Quattroporte and Ghibli as designated VIP vehicles to serve the exhibition. In addition, visitors will have the opportunity to see the new Maserati Quattroporte that was recently launched in Doha, which will be on display during the exhibition.
Charly Dagher, general manager, Maserati Qatar at Alfardan Sports Motors, said: “We are delighted to partner with the ‘Doha Jewellery & Watches Exhibition’ and take on the role as the official car sponsor.
“This exhibition, which is being hosted for the 14th year in Qatar, will draw an elite group of visitors who are true connoisseurs of luxury. The invited VIPs will be arriving in Maserati’s flagship, the Quattroporte and Maserati’s sports executive sedan, the Ghibli over the entire exhibition period because we want them to experience the sheer beauty and thrill that only a Maserati can deliver.”
He added: “We know that the same values that inspire the DJWE lie at the heart of Maserati as a brand. Maserati takes pride in its long and glorious heritage of elegance, beauty, craftsmanship and style. So we see ourselves as a natural.”
