Alfardan Premier Motors Co, the exclusive retailer of Jaguar Land Rover in Qatar, was recently recognised for its “first-class” customer service at the 2016 Jaguar Land Rover Technician of the Year and Service Adviser of the Year awards.
The region’s Land Rover Retailer of the Year 2016 accolade was presented to Alfardan Premier Motors as a “reward for its outstanding market success over the last year”, the company said in a statement.
“Delivering excellence on all fronts for the Land Rover brand in Qatar, Alfardan Premier Motors carries the brand’s promise and values at the core of its work,” the statement noted.
Scooping up the second award of the night, Alaa Chamas from the Alfardan Premier Motors team was named the region’s Land Rover Technician of the Year 2016.
As part of the 12 Jaguar Land Rover finalists who emerged from the Technician of the Year semi-final rounds, Chamas competed in the final regional leg of the programme at the Dubai Autodrome (UAE) in January.
Chamas will now go on to attend the Global Jaguar Land Rover Technician of the Year November.
Richard Jabilis from Alfardan Premier Motors, meanwhile, ranked third in the regional Jaguar Technician of the Year 2016 awards.
Driving the region’s Service Adviser award category forward for the first time, Mahmoud El Bayroutieh and Ibrahim Albaragheeti from the Alfardan Premier Motors team were placed among the nine finalists, who emerged from more than 90 competition applicants. El Bayroutieh and Albaragheeti were commended for their commitment to the customer-first principles Jaguar Land Rover promises both regionally and globally.
Put to the test through a series of theoretical and practical evaluations, both sets of participants applied their best efforts to demonstrate the expertise Jaguar Land Rover both expects and prides itself on.
Rob Preston, director, customer service at Jaguar Land Rover Mena, said: “Alfardan Premier Motors continues to raise the benchmark in the region with its hard work and dedication to customers in Qatar, which helps drive our company’s business forward every day in the region.”
Andrew Wheeler, after-sales manager for Alfardan Premier Motors, noted: “We pride ourselves on the technical and non-technical skill sets that our talented team at Alfardan Premier Motors strives to showcase on a daily basis and are grateful to be able to play a part in the success and growth of the Jaguar and Land Rover brands in the Middle East.”
Alfardan Premier Motors won the Land Rover Retailer and Technician of the Year 2016 accolades.
