Qatar Duty Free (QDF) has unveiled the L’Oréal Luxe pavilion at Hamad International Airport (HIA), offering a number of new fragrance collections.
Passengers departing, arriving at or transiting through the airport will discover one of the most prestigious Parisian squares, Place Vendôme, recreated in HIA to house a number of fragrances, including Lancome’s new collection Les Parfums Grands Crus, Giorgio Armani Prive Collection, YSL’s new, Le Vestiaire Des Parfums, Viktor & Rolf and Ralph Lauren, according to a press statement from QDF.
The 180m squared pavilion is located in the centre of HIA’s departures terminal, behind the Lamp Bear and nestled among the duty free retailer’s shopping avenue alongside major international brands and restaurants.
The concept of combining fashion and retail experiences in an airport environment is an emerging trend, which QDF is expanding upon as part of its lifestyle brand offering, the statement notes.
The architectural spaces at HIA create “memorable and enjoyable” shopping moments throughout passengers’ journeys in HIA, voted the Middle East’s only five-star airport and one of the world’s top five airports for shopping. More than 30mn passengers travel through HIA annually, and it is ranked among the top 10 airports worldwide.
QDF senior vice-president Luis Gasset said, “Qatar Duty Free is inspired to create experiences for our customers that add richness and value to their overall travel experience, and creating this unique opportunity to bring the L’Oréal Luxe collection launch to Doha is yet another way we can help our customers make lifelong memories.”
The L’Oréal Luxe pavilion exclusively features the Le Vestiaire Des Parfums collection, which includes scents inspired by the iconic designs of Yves Saint Laurent, including Tuxedo, with its hint of impertinence; Caban, borrowing the scent of refinement with a spark of pink pepper; Saharienne, combining the adventure of summer with the crispness of cotton; Trench, taking the classic cut of the sophisticated outerwear paired with the refreshing scent of citrus; and Caftan, a warm and exotic mystery evoking Eastern traditions in a contemporary manner, the statement adds.