International Bank of Qatar (IBQ) has won the 2016 ‘Best Customer Centric Banking Brand Qatar’ in recognition of its “exceptional commitment” to branding activities, creativity, and customer service quality in Qatar.
Global Brands Magazine is one of the largest brands magazine headquartered in the UK, providing insights, opinions, news, and analysis related to various brands across the world.
IBQ managing director Omar Bouhadiba said: “It is the first time that IBQ is recognised by Global Brands Magazine. This award is a strong testament to the bank’s endless efforts to design and provide best-in-class customer services by putting customers at the very core of everything we do.
“At IBQ, we like to say that customers are not account numbers, they are true relationships. Winning the ‘Best Customer Centric Banking Brand’ is an honour and a confirmation that we have managed to reflect the institution’s deep belief in customer centricity and attention to service in our brand.” Jay Reddy, head of Branding at Global Brands Magazine, added: “IBQ has adapted a customer-centric approach towards the banking sector. They understand that a positive experience for the customer involves delivering exceptional, value-added products for the benefits of the customers through strong support staff. This award serves as a testament to the outstanding effort put in by the team through a strong vision driven by the top management.”
The Global Brands Awards was established to reward excellence in performance and rewarding companies across different sectors. The awards are launched across multiple brands active in the banking sector worldwide.
IBQ was selected from a very competitive group of entrants, all of whom demonstrated unique and exceptional service delivery towards evolving banking sectors. IBQ stood out from the crowd thanks to its very high customer service standards that allowed the bank to beat competition from other brands running in the same category.
Bouhadiba: Jubilant.
