Qatar Airways (QA) is sponsoring the first-class 7-star cinema experience at Novo Cinemas across Qatar, Bahrain and the UAE, introducing customers within the region to a luxury entertainment experience.
The seven-star service includes valet parking, luxury lounges and special gourmet food menu ordered from the comfort of fully reclining leather seats. Each seat comes with an iPad, which has access to a personalised service anytime during the movie.
“Our partnership with Novo Cinemas as the sponsor of the exclusive 7-star cinema reflects our continuous dedication to our passengers in providing a world class experiences wherever they are,” QA senior vice president (marketing and corporate communications) Salam al-Shawa said in a statement.
QA is recognised as an industry leader in providing a leading in-flight entertainment system, Oryx One, which offers passengers up to 3,000 movies, TV shows, games and music options to enjoy during their flight.
“We offer a continuation of the first-class service found on board QA. This partnership is a reflection of our shared commitment to the highest quality entertainment and standards of customer care,” Novo Cinemas CEO Debbie Stanford-Kristiansen said.
Novo is a subsidiary of Elan Group, a diversified and fully integrated media, entertainment, and urban beautification group in the Middle East.
Elan Media facilitated this partnership as Novo Cinemas’ media representative.