Samsung has opened its first brand shop in the country at the newly opened Mall of Qatar. In collaboration with local partner Techno Blue, the brand shop that spans 345sqm offers Samsung’s extensive product portfolio including smartphones, tablets, accessories, wearables, smart TVs, home appliances, printers and monitors and also after sales services.
The store will also have a dedicated virtual reality (VR) zone with 4D motion chairs where customers can enjoy a variety of content that showcases the abilities of the Gear VR, which is a part of Samsung’s growing mobile ecosystem, currently centred around the Galaxy S7 and S7 edge.
The latest range of consumer electronics, including SUHD TVs featuring Quantum Dot technology, Twin Cooling Plus refrigerators and AddWash washing machines will also be on display at the store.
“Qatar is very important to us due to its buzzing consumer electronics and smartphone market. Our customer base here has also been among the most loyal. They are particularly keen to equip themselves with the latest technology innovations,” Samsung Gulf Electronics president Ismail Yoon said in a statement.
“Catering to their growing needs, with several dedicated spaces for product demonstrations, our new brand store will set a new benchmark in retail experience,” he stressed.
Techno Blue chairman Nabil AR Abu Issa noted that their long-term partnership with Samsung has gone from strength to strength.
“We are delighted to be part of delivering the highest quality brand experience to consumers in Qatar in the specially created environment that the new brand store represents,” he added.
Samsung has as many as 27 brand shops in the Gulf region. The Mall of Qatar is a project worth more than QR5.4bn. It is situated near the Al Rayyan FIFA 2022 stadium, with more than 500 varied retail, dining and café options, and a five-star hotel.