Majid Al Futtaim has announced the introduction of a lifestyle hypermarket by Carrefour Qatar, a first-of-its-kind concept for the brand in the Middle East, at Mall of Qatar.

The hypermarket is now open.

This new lifestyle concept, which has been built to resemble a village market and features a complete redesign of the traditional hypermarkets for Carrefour, is in line with Carrefour Qatar’s “continuing diversification of its offering for both long-term and new customers alike”, according to a statement.

Laurent Hausknecht, country head for Carrefour Qatar, Bahrain and Kuwait at Majid Al Futtaim Retail, said: “Carrefour Qatar has established a strong foothold in Qatar since entering the market 16 years ago. We are excited about the launch of the new hypermarket, which will bring a standout lifestyle concept to the Qatari market while introducing an innovative hypermarket layout at the new Mall of Qatar location.

“The opening of this new hypermarket marks a significant development in the evolution of the Carrefour brand in the region, as we have placed a greater emphasis on the working environment, aesthetics and technology that has been used. As always, Carrefour looks forward to providing the people of Qatar with great moments at its stores through best services, finest products and produce, all in one hypermarket.”

Carrefour Qatar has multiple concepts under its umbrella, including hypermarkets and supermarkets, in addition to its ‘unique’ lifestyle concept at Mall of Qatar, the statement notes.

The brand currently operates three hypermarkets at Villaggio, Landmark Mall and City Center Doha, as well as three supermarkets at Dar Al Salam Mall, Lagoona Mall and Ezdan Mall.

Further, the statement points out that Carrefour will continue to offer a vast array of over 50,000 products and brands at both its hypermarkets and supermarkets.

Carrefour Qatar has had a successful 2016 following its 16th anniversary celebrations, during which it launched a number of special offers, promotions and awards, and in-store activities to mark the occasion and reward customers.

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