In celebration of the brand’s rich automobile heritage, Alfardan Sports Motors — the official dealer of Ferrari in Qatar — organised an exclusive visit to Letbelah, the private museum of Omar Alfardan.
The tour offered Ferrari owners, for the first time, a rendezvous with the classic models of the Prancing Horse lineage, while also shedding light on the significance of aftersales vehicle maintenance, according to a press statement.
The event commenced with a parade of Ferrari cars, as owners made their way from the showroom at The Pearl-Qatar to the museum, joined by Ferrari Middle East and Africa general manager Giulio Zauner and aftersales manager Francesco Marchionna.
Upon arriving at Letbelah, guests were treated to a private viewing of Omar Alfardan’s prized collection of vintage cars. The ensemble featured top names from yesteryears such as Ferrari Super America, Testarossa, 288 GTO, 612, F40, F50, Enzo and a replica of the F1 – demonstrating the brand’s motoring prowess since 1940.  A highlight of the tour was the LaFerrari sculpture – an exclusive bronze life-size replica of the limited-edition LaFerrari hybrid sports car.
The piece was crafted by renowned Iraqi artist Ahmed al-Bahrani and pays homage to the iconic LaFerrari car. Delving into the aspect of vehicle maintenance, Ferrari Qatar’s aftersales team proceeded to brief guests on how to keep their Ferraris in mint condition for a considerable period of time.  
Charly Dagher, general manager of Ferrari Qatar, Alfardan Sports Motors, said: “We are extremely grateful to Omar Alfardan for providing us with this wonderful opportunity to view his impressive collection; and we commend his efforts in preserving such an extensive scale of vintage cars. This unique initiative was also made successful thanks to the support of the Ferrari regional office and headquarters.”
As part of its commitment towards quality, Ferrari Qatar provides its customers with a range of aftersales services and benefits. This includes a Ferrari Genuine Maintenance programme that covers all the scheduled maintenance for the first seven years of the vehicle’s life, and extends to any subsequent owner within the seven years.  
The Ferrari Pre-Owned Warranty service allows clients to avail a warranty of up to 10 years, including spares and repairs. The vehicle remains under warranty even if it changes ownership.    
Customers can also avail of the Welcome Back Programme to update the car’s software. This service also includes one year of roadside assistance along with an exclusive invite to the World of Maranello.