International Bank of Qatar (IBQ) has launched a new brand campaign that places customer service and client relationships as well as stakeholder engagement at the core of its banking operations.
Launched during IBQ’s 60th anniversary held on Tuesday, the new campaign emphasises the significance of human relations in the banking sector through its new brand promise: ‘Making Banking More Personal’.
IBQ managing director Omar Bouhadiba said, “Today, as we draw on 60 years of expertise and knowledge of personal relationship banking, we celebrate a major milestone in the bank’s history with our loyal customers, dedicated employees, faithful partners, and dear friends. We aim to continue to play our role in the development of Qatar for the generations to come.”
One of the highlights of the anniversary celebrations was the awarding of tokens of appreciation to five of IBQ’s oldest customers in recognition of their longstanding loyalty and trust towards the bank over the years. The souvenirs were awarded by the bank’s vice chairman Sheikh Sultan bin Jassim bin Mohamed al-Thani and Bouhadiba.
“We are extremely proud of being a pioneer in the banking industry for 60 years now, making history at a time of rapid growth and increasing sophistication in the region’s capital markets,” Bouhadiba said.
He added, “In line with the Qatar National Vision 2030, we at IBQ, fully embrace the opportunities offered by the Qatari market as we continue to offer a solid platform for the country’s market players to grow.”
The celebration was attended by IBQ customers, investors, employees, and other guests. The gala dinner also featured a documentary showcasing the bank’s history and legacy.
Founded in 1956 as the Ottoman Bank, IBQ is one of the oldest banks in Qatar, offering personal banking services to Qatari families and investors. Over the last decades, the bank went through a journey of changes in shareholdings and rebranding. The bank was renamed International Bank of Qatar in 2004 and is now 100% Qatari with a very solid outlook.
The anniversary celebrations was highlighted by the awarding of tokens of appreciation to five of IBQ’s oldest customers.
