Hankook, in partnership with local distributor Imalco, has launched the “Tier 2” brand, Laufenn, in Qatar. The launch event was held in Doha under the auspices of Hankook general manager (Middle East) B H Kim, senior managers of Imalco and tyre dealers. The brand was launched in other markets in late 2015 and early this year, including the US, Europe and the Middle East. During the event, the Korean manufacturer unveiled its youngest brand and patterns for the value segment targeting the youth and young professionals who demand “performance at value”, according to a press statement. Pictured are (from right) Imalco tyre division manager Tauheed Alam, Kim, Imalco CEO V V Aboo Backer, Imalco director O P Louis, and Imalco purchase and logistics manager Ramzan Marzook.