LG Electronics-Video Home partnership completes 30 years
September 21 2016 12:34 AM
LG and Video Home & Electronics Centre officials at the launch ceremony of the 30th anniversary celebrations of their partnership in Qatar. PICTURE: Jayaram

By Ramesh Mathew/Staff Reporter

Global digital technologies major, LG Electronics and their Qatar distributors Video Home & Electronic Centre are all set to celebrate three decades of partnership.
Video Home & Electronic Centre will launch an ultra modern, state-of-the-art and exclusive LG showroom at the upcoming Mall of Qatar in Rayyan, it was announced yesterday.
The new outlet is expected to be ready for business either towards the end of October or at the start of November. The company would also unfurl a series of offers and schemes for customers in a few days from now.  
At a gathering yesterday, officials of LG Electronics and Video Home said their business relations, which started in 1986 when Goldstar (the previous name of LG) entered the local market, has been consistently growing since.
Recalling the tireless efforts made by his father and Video Home’s former vice chairman the late Jassim Mohamed al-Sulaiman, current vice chairman and managing director Sajjid Jassim Mohamed Sulaiman said their company would continue the good works initiated by the entrepreneur and his business associates to remain leaders in their areas of activities.
While lauding the “remarkably good patronage” extended by the country’s residents to LG brand of appliances, air-conditioners and electronic goods, in particular TVs, Sajjid hoped the customers would continue to support their business activities in coming years.
Video Home CEO and director C V Rappai recalled how the company and its modest sales and service team of those days took a “calculated risk” to take on some of the widely acclaimed Japanese brands which had dominated the region’s electronic market until the arrival of Gold Star.
He said the Korean brand succeeded in winning the trust and confidence of the country’s customers through the quality of their products and good after sales services. Rappai said the brand had a steady growth in Qatar averaging 12% or more every year since 1998, when it completely transformed itself into the present name, LG Electronics. The LG Electronics, he said, came into being at the global level in 1995.
The Video Home CEO stressed that without the liberal support extended by the customers their firm would not have grown from the modest levels of QR40mn in the year 2000 to almost close to QR500mn now.
Rappai also added LG models continued to lead the local market in the sales of air-conditioners, home appliances and televisions.
LG Electronics regional marketing manager Derek Sim and sales manager Changho Lee were also present.
At the ceremony, Qatari social media activist Khalifa Haroon also spoke on how he became an LG fan and how he tracked the strides made by the Korean company, which he said had simplified digital applications to help electronics customers worldwide.

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