South Indian film actress Tamannah Bhatia inaugurated the 156th showroom of Malabar Gold & Diamonds at Chanda Nagar, Telengana, India, marking the beginning of her association with the jewellery brand. Malabar Gold & Diamonds endorsed the actress as its brand ambassador recently. The inauguration was held in the presence of Arikkapudi Gandhi, MLA; Asher O, managing director, India Operations – Malabar Gold & Diamonds; and Siraj P K, regional head; and other management members. While launching the new collection of gemstone jewellery at Chanda Nagar, Tamannah said: “It’s my privilege and honour to be the new face of Malabar Gold & Diamonds in South India, a brand which has been holding the values of quality, trust, and transparency for the past two decades in the industry.” M P Ahammed, chairman, Malabar Gold & Diamonds, said: “By associating with Tamanna, a much-acclaimed and popular face in South, we aim to strengthen our presence and expansion plans in South India.” Bollywood actress Kareena Kapoor will continue to be the brand ambassador of Malabar Gold & Diamonds, the company said.