beIN and Scripps Networks Interactive have announced that Home & Garden TV ( HGTV) and Travel Channel will be launched on beIN network. HGTV has not been previously available in the Middle East and North Africa (Mena) region.
Travel Channel, the world’s leading travel media brand, will expand distribution in the region as it is made available on beIN network from August 1, 2016. Travel Channel entices viewers with “aspirational” content like the hit global series House Hunters International, Delicious Destinations and Expedition Unknown.
Leading US home and lifestyle brand HGTV will launch for the first time in the Mena region this autumn. The network, dedicated exclusively to creating the best in home improvement, DIY, design, real estate and landscaping content, will launch on beIN on November 2, 2016.
“HGTV is a journey of transformation for your home and how you live. When you are looking for inspiration it is the premiere destination for home improvement, DIY, design, real estate and landscaping content,” said Phillip Luff, Managing Director, UK & EMEA, Scripps Networks Interactive.
“Since its launch in 1994, HGTV has established itself as a top 10 network in all of cable in the US. We are thrilled to bring HGTV’s high quality content to audiences in the Middle East and North Africa in partnership with beIN.”
HGTV viewers can expect to enjoy hundreds of hours of quality programming from new commissions, including Listed Sisters and Tiny House Hunters, to new seasons of top-rated renovation and real estate series including Property Brothers and Love it or List it.
Key titles will be subtitled in Arabic at launch, with all programmes subtitled within a year.
HGTV is the leading global home and lifestyle channel and is the premier source for home-related inspiration, instruction and entertainment. HGTV originally launched in 1994 in the
United States and now reaches more than 100mn households in nearly 40 countries and territories across the United States, Canada, the Caribbean, Asia, Australia and New Zealand.
Yousef al-Obaidly, Deputy CEO of beIN MEDIA GROUP, said: “Scripps Networks is well known globally for its premium quality factual programming. Their ability to produce and package content that is extremely relevant for discerning high net worth individuals and families is well recognised. I am pleased that through this partnership, beIN is able to bring two great channels to our viewers.”
Scripps Networks is the leading provider of lifestyle content across the globe, producing more than 2,500 new hours of original programming each year. Scripps Networks’ global lifestyle media portfolio includes popular brands Food Network, Cooking Channel, Asian Food Channel, HGTV, DIY Network, Fine Living Network, Travel Channel and Great American Country, reaching audiences in more than 175 countries and territories around the world.
beIN launched its portfolio of entertainment channels in November 2015. Since then the company has consistently attracted premium content partners as well as launching beIN owned channels. beIN has around 70 multi-genre channels, suitable for the whole family. beIN aims to continue expanding its content offering through 2016.
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