Qatar Airways’ customer experience in spotlight

Qatar Airways group chief executive Akbar al-Baker highlighted the evolution of customer experience at the airline on the first day of Arabian Travel Market in Dubai.
Key elements of this transformation include the opening of a new lounge in Dubai International Airport and an array of new destinations to be launched in 2016.
Addressing a press conference yesterday, al-Baker said: “The Qatar Airways customer experience has been the cornerstone of our business from day one; it is the driver behind our success and a key point of difference among our peers in the industry.
“By continuing to evolve the experience we offer to our customers, we stay ahead of the curve, whether we do so by introducing the newest aircraft to our fleet, collaborating with Airbus to develop the next generation of aircraft, introducing new destinations, improving our on-ground offering with exclusive lounges, in the air with Wi-Fi and through our product with totally unique designs. Qatar Airways as a brand represents innovation and evolution in the industry, and we are proud to be the flag-bearers of change.”
Set to officially open on April 28, the Qatar Airways Dubai Premium Lounge is located at Dubai International Airport, Concourse D.
“Available to Qatar Airways first and business class passengers and Privilege Club Platinum, Gold and Silver members, the Dubai Premium Lounge is a modern and sophisticated space where travellers can relax and rejuvenate before their journey. The lounge is decorated with artistic Arabic calligraphy, Mediterranean-style tiles and calming water fountains, featuring private family areas, shower facilities, spacious seating areas and an international cuisine buffet,” the airline said in a statement.
Visitors to Arabian Travel Market can visit Qatar Airways at its exhibition stand, ME1530 in Hall 2. The stand offers signature elements such as business class and first class seat displays, as well as new features, including an interactive global route network display and a holographic A350 model controlled with “swipe” or “gesture” technology.
The airline’s latest brand campaign theme, “Going Places Together”, is reflected in the redesign and activities, with the focus on bringing travellers closer together.