Shangri-La Hotels launches loyalty scheme
April 18 2016 11:44 PM
Shangri-La Hotel, Doha, ballroom.

Shangri-La Hotels and Resorts has announced the launch of the Shangri-La Events Collection and Golden Circle Event Planner Rewards, a meeting and events loyalty programme.
The programme will offer meeting and travel professionals and any Golden Circle member the ability to earn elite status as well as earn and redeem points for groups, meetings, conferences and events across the Shangri-La, Kerry and Hotel Jen portfolio.
Planners can earn up to 40,000 Golden Circle Points on an event booking – the equivalent of 40 complimentary room nights. In addition, the programme allows members to earn double points for any subsequent meetings or events booked in the same calendar year.
With nearly 100 hotels located around the world, including in Doha, Shangri-La offers an extensive collection of meeting and event venues, boasting of more than 300,000sqm of dedicated event space, according to a statement.
Shangri-La has revamped its meetings offering with the launch of the Events Collection, which provides planners greater flexibility as well as rich personalisation and experiential options, the statement notes.
Unique destination events, anchored in the community and curated by Shangri-La, are among the experiential elements organisers can incorporate into their meetings and events. These “Meetings with More” activities can be team-building exercises or themed social activities that allow attendees to contribute to the local community as well as connect with each other.
To enable planners to enhance their events with added Shangri-La services – ranging from guestroom upgrades to airport transfers, coffee breaks and audio-visual equipment – an automatic 3% event credit is provided. Further, up to 50,000 Golden Circle Points can be redeemed instantly against the event cost.

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