Honda Qatar Facebook page reached a milestone with 100,000 fans.
Keeping in line with Domasco’s philosophy, the Facebook page had been created to promote customer engagement and attract as many Honda fans as possible in Qatar.
“Launching the Honda Qatar Facebook page was an integral part of our strategy to create a new way of interacting with Honda clientele, promote customer engagement and build an active brand community,” said Domasco managing director Faisal Sharif.
“Since its commencement, the page has clearly generated significant online interaction and succeeded in creating a two-way communication channel with our fans online,” he added.
Interesting online content and visually appealing photos cover key insights, which allow the brand to reach across to a wider target audience in Qatar.
The page highlights information on the range of Honda innovations and products including cars, motorbikes, marine, power products, and Honda racing.
Regular contests with amazing giveaways and information about the latest offers from Honda are also featured on the brand page.
Honda ensures that the engagement is not restricted to just the online space, and makes special efforts to translate these efforts to the offline arena as well.
To bring together the online community, Domasco organises special events and in-store celebrations that have traditionally witnessed a high attendance.
“As part of our strategy, we constantly interact with our fans, providing them with exclusive benefits for being a part of the Honda brand community. We encourage all the Honda customers and fans to join our Facebook page and stay connected with us,” Domasco Honda sales and marketing head Greig Roffey said.
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