Longines inaugurates first monobrand boutique in Qatar

The Swiss watch brand Longines officially inaugurated its first monobrand boutique in Qatar, in City Center Doha.
Swiss ambassador Etienne Thévoz and The Rivoli Group managing partner Ramesh Prabhakar jointly opened the new outlet.
“As a company we are continuously looking to elevate the customer’s shopping experience and our association with Longines for the launch of this new boutique is a testament to our commitment towards our clientele in Qatar,” Prabhakar said.
Longines carries a prestigious legacy of watchmaking expertise while reflecting a strong devotion to tradition, elegance and performance.
With its clean lines and dark mahogany display cabinets, the new Longines boutique welcomes visitors into a warm and elegant environment which enhances the models on display.
The specially trained staff provides expert advice on the brand’s comprehensive range of watches and gives clients a first-hand experience of the brand’s history on tradition, performance and elegance.
The Rivoli Group official pointed out that the Swiss watchmaker and the Qataris share a common passion: equestrian sport. Longines is moreover committed to many competitions taking place in the area, such as the Longines Global Champions Tour.
“The customers in this market are connoisseurs who understand and value the traditional legacy of Longines’ elegant designs, and this boutique is an addition to the brand’s growing network of boutiques around the world,” he maintained.
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance.
Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.