The video generated nearly 40mn views since its debut in December, a record among airline safety videos.
In addition, Qatar Airways’ new brand campaign ‘Going Places Together’ generated 31mn views of the new television commercial over the same time period, inspiring millions with its message of travel as a transformative
experience.
In a step-change from the airline’s traditional in-flight safety content, Qatar Airways communicated the airline’s essential safety information in scenes which depicted Suarez taking to the pitch in a life vest while Pique causes a stir with waiting fans.
This safety video will be shown to all passengers on board every Qatar Airways flight, reaching tens of millions of people in addition to the community of fans online.
“We saw an opportunity to bring some of our signature creativity to something that had become just another part of the on-board experience,” said Qatar Airways Group chief executive Akbar al-Baker.
“Safety is of course at the heart of our operations as a global airline and I am delighted that our successful partnership with FC Barcelona has been so warmly received in this way by our passengers and the online viewing public,” he noted.
Total viewing time of the safety video as posted to YouTube equates to a remarkable 39 years and 94 days since its launch.
Salam al-Shawa, senior vice president for marketing and corporate communications, said, “Feedback from our passengers, our staff and the online community has been phenomenal. There is something for everyone in this video, and everyone likes to see their favourite football players having a little fun and showing off their
acting skills.”
The new video is now shown on Qatar Airways’ state-of-the-art in-flight entertainment system. FC Barcelona players also star in the airline’s new on-board Wi-Fi video.
