Hospitality Development Company (HDC), a wholly-owned subsidiary of United Development Company (UDC), has celebrated the opening of its latest offering to the Qatari market, the UK-based chain Wafflemeister, at Lagoona Mall.
Abdullatif al-Yafei, UDC executive director, portfolio investment, led the ribbon-cutting ceremony. He was joined by Abdul Shukoor, HDC general manager, and corporate and special guests.
A fun-filled atmosphere prevailed at the launch of the new dining experience, with stilt walkers enthralling the crowd, a balloon artist entertaining children and the popular Minions characters making an appearance.
As a popular international brand and with rapid expansion all over the globe, Wafflemeister’s arrival has certainly been eagerly awaited, according to a press statement, which notes that UDC is “proud to have brought such an exciting concept to Doha’s diners”.
“We are truly excited and honoured to have joined forces with Hospitality Development Company to bring Wafflemeister to Doha,” said Alexander Troullier, CEO and founder of Wafflemeister UK. “We could not have hoped for a better partner who shares the passion for great-tasting waffles, fantastic customer service and understands the Meister’s promise.”
Although the brand’s main focus is waffles, it also caters to customers who wish to indulge in an array of authentic Italian ice-cream (gelato), thick shakes, sorbets and gourmet coffee. “Servicing its clients in a casual and fun atmosphere, the café later on welcomed the general public, who found it appealing as the ‘go-to place’ for a true everyday indulgence,” the statement adds.
HDC has said it will soon celebrate more Wafflemeister openings in malls across Qatar in addition to several new concepts evolving soon at The Pearl-Qatar.