Toyota has conducted a test drive of its sedans in Qatar in an initiative aimed at emphasising its “Fun to Drive” slogan, to showcase the “enjoyment factor” of its products.
Abdullah Abdulghani & Bros Co (AAB), the sole agents for Toyota in Qatar, organised the Toyota Sedan Test Drive for select media representatives in Doha.
The journey started from the Toyota Tower in Doha and continued all the way to Sealine Resort with the participants taking turns to drive the sedans.
R K Murugan, chief operations officer, said: “This latest initiative gives us the opportunity to demonstrate the evolution of Toyota and its new brand direction and commitment to develop more emotionally compelling products to connect with consumers.
“For us, a car must have an emotional presence that inspires and excites drivers so that they can enjoy the feeling of driving. Our latest sedans are a very visible reminder of that objective.”
Toyota holds the largest market share in the Qatari automotive market with customers appreciating the quality, durability and reliability of its products, a statement noted.
The test drive included the full range of Toyota sedans — Yaris, Corolla, Camry, Aurion and Avalon.
The 2015 Yaris is “an exciting and stylish new second-generation sedan with an uncompromising blend of performance and durability in line with its iconic new design and product direction,” according to the statement.
It comes with two engines —1.3-litre 84HP/6,000rpm and 1.5-litre 107HP/6,000 rpm.The 2015 Corolla exhibits “dramatic styling, exhilarating performance and cutting-edge functionality, and the bold and dramatic attractions of the crisp horizontal layout and a focus on quality of the dynamic form, together with thoughtful features, engages its drivers”.
It comes with two engines —1.6-litre 121HP/6,000rpm and 2.0-litre 143HP/6,200 rpm.
Acclaimed for generations around the world for its “superb quality, durability and reliability”, the Camry has evolved to offer “next-generation comfort, performance and peace of mind that appeals to both the head and heart”. The sporty styling was shaped by the rational application of advanced technology, contributing to both the “excellent aerodynamics and the spacious interior”.
The Camry features a 2.5-litre 181HP/6,000 rpm engine.
The Aurion is a “dynamic balance of the emotional and the rational, and the striking styling, exciting performance and luxury refinements are beautifully complemented by outstanding quality, quietness and ride comfort”. It comes with a 3.5-litre (V6) 274 HP/6,200 rpm engine.
The Avalon exudes a “lively spirit even while standing still. From the luxurious and personal space of the driver’s seat, the sculptured line flowing from the display zone through the command zone into the spacious cabin, together with user-friendly technologies, provides an intuitive interface for relaxed control”.
It features a 3.5-litre (V6) engine offering 274HP/6,200 rpm.
A view of the Toyota sedan test drive.
